Academy blog

YOUBORA integrates with YouTube

We are committed to the continuous improvement of our YOUBORA analytics platform. The most recent step we have taken in the direction of progress has been the development of a new YOUBORA integration functionality for Javascript based players called YOUBORA.js.

YOUBORA.js possesses two major improvements when compared to the standard YOUBORA platform:

  1. Firstly, YOUBORA.js expedites the plugin development process, so that when new plugins are developed, they are more robust and scalable. This improved flexibility simplifies metric updates so that existing plugins just need to be re-compiled, and then having the results reviewed by our Quality Assurance Team.
  2. Secondly, it empowers our customers to develop their own plugins. This is achieved by eliminating the need to engage the open application programming interface (API), the result of an intermediate integration layer that enables the development of plugins of less than one hundred lines of code.

At present, YOUBORA.js is only available for Javascript players, but iOS (Obj-C), Android (Java) and C# player integration functionalities are being developed, and are due for release later this year.

As Vice President of Customer Engineering, I am responsible for the development of technologies that help our team serve customers better. This requires a thorough understanding of our customers’ wants and needs, and gearing our products for easy integration into their players. The easier it is to accommodate YOUBORA to our customers’ demands, the more effective our team can be at identifying streaming disturbances and determining the best solution to resolve same. It is with this in mind NPAW is proud to unveil a plugin for YouTube.  

From a technological perspective, YouTube’s iFrame API is simple to use and common throughout the industry. In a matter of hours a plugin was developed for integration into the iFrame API, and was approved by our Quality Assurance Team just a few days later.

We succeed when our customers succeed, and it is no understatement when we state how proud we are to have the famous YouTube player supported by our YOUBORA platform. Pairing the world’s most popular video player with our leading analytics suite is the latest step in NPAW’s continuing evolution.

We invite our customers to try YOUBORA’s new capabilities first hand by developing their own plugins, so that they may experience true NPAWerment. If this sounds like the right move for your company, please reach out to us at

Cordially Yours,


Marc Mayas

VP, Customer Engineering

Marc Maycas on May 30th 2016

Related Post

NICE PEOPLE AT WORK will be live streaming the 080 Barcelona Fashion

It’s that time of year again, fashion designers and models are ready for today’s runway, and NICE PEOPLE AT WORK will be there too! From the 2nd to the 5th of February we will give you live, high quality and uninterrupted streaming of all the shows of the 080 Barcelona Fashion, so you won´t... 

2 Feb

NICE PEOPLE AT WORK and Brightcove become partners in Brightcove’s new player generation

YOUBORA Analytics is available in Brightcove’s new advanced player to maximize End User Quality of Experience in OTT delivery Brightcove and NICE PEOPLE AT WORK (NPAW) worked together to enhance Brightcove’s brand-new player with NPAW’s YOUBORA Analytics, the most advanced real-time metrics... 

10 Feb

Quality of Experience (QoE): Option or Need?

Quality of Experience has become an overused term in the online video industry, but also one of the big challenges that online broadcasters and OTT´s have to deal with. Even more now, a period in which users spend more time connected to the digital world than to reality. Moreover, expectations and requirements... 

16 Feb