Academy blog

YOUBORA’s Intelligent Alerts System and Churn Prediction capabilities help secure Product of the Year Award at NAB 2019

Barcelona, Spain, 18th April 2019 — NPAW (Nice People At Work) — the global big data and video intelligence company based in Barcelona helping video services grow — announced today that its advanced video analytics solution, YOUBORA, is the Best New AI/Machine Learning Technology winner in the 2019 NAB Show Product of the Year Awards. The first official awards that recognize innovative new products at NAB Show, the program recognizes the most significant and promising new products and technologies.

Announced at the NAB Show, the YOUBORA intelligent alerts system is designed to ensure smarter error detection, in-depth root cause diagnosis and immediate alerting, with no false positive alerts and truly real-time insights. The latest video analytics tool to make sure video services are completely aware of the faults of their service using machine learning to uncover where the service struggles, offering immediate troubleshooting capabilities and a number of alerting channels including Slack, email and SNMP to ensure immediacy onto the customer’s preferred communication channel.

Using smart, AI-driven algorithms based on historical behavioral data, YOUBORA also gives video services the power of churn prediction with precise visibility of user segments analyzed by audience features, consumption patterns, technical information to understand user lifetime and stickiness. With this, algorithms can help OTTs and IPTVs understand the path of a churning user and launch precisely targeted actions to re-engage them.

“Most video services and their technical departments have already made large investments and cannot afford leaking users because of poor monitoring and bad decisions. Adding AI to their troubleshooting, customer care and user engagement strategies ensures faster responses, better targeting, and higher success rates to help increase satisfaction levels.” — stated Sergi Laencina, CTO at NPAW.

“We’re honored to have our solution recognized in this competitive category,” said Ferran Gutiérrez Vilaró, CEO and Co-founder from NPAW. “We understand that truly real-time analytics are crucial for winning video services. Precise data leveraged by AI for an ultimate and personalized video experience is the future. The awarded new features help content providers increase user playtime, strengthen loyalty from the audience, and provide a sticky product that creates multipliers capable of optimizing the customer acquisition process.”

Research & Editorial Team on April 26th 2019

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