Academy blog


The new USERS product offers an enhanced approach to growth and churn analysis, including brand new dashboards and added actionability through data integration.


Barcelona, SPAIN – September 14th, 2018 – NPAW (Nice People At Work) —a global leader in big data and business intelligence to help media companies grow— have launched USERS, an intelligent solution to understanding user behaviour through algorithmic prediction and growth analysis.

A key benefit of this new product are C-level dashboards which help CTOs, CEOs and other higher ups get a quick snapshot of user progression from the growth of inactive users and the churn rate of new users. These metrics aren’t just for decision-makers though. Give operational teams and analysts full visibility of user behaviour by tracking user loyalty and how much you rely on your most engaged users no matter what pricing model you use.

In-depth analysis provides insights into what users watch, how at risk they are of churning, the content that performs best as well as which days and even hours your audience prefers to consume content. Use filtering to dig deeper into segments of your audience and rethink your content strategy according to this data.

An entirely new and upgraded sample manager means customers can create daily, weekly or monthly reports to track desired samples of users whether they be your most or least engaged audience and focus more on fixing your weakest areas.

Churn and prediction dashboards are perfect for how at risk your audience is of churning. Using our own Audience Risk Score you can track how much you rely on your most engaged users and have more actionability with calculated and accurate insights into user data. Using our open API, there’s even more data to be tracked by ingesting demographic data such as age, location and subscription type to correlate these dimensions with your user data.

“Putting a lot of time and effort into our USERS product was an obvious choice for us as we know that understanding churn behaviour is so important to video companies in this competitive market”, said  Lucas Bernat, VP of Product at NPAW.

Research & Editorial Team on November 20th 2018

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