Academy blog

Youbora

YOUBORA is the most advanced and holistic suite of integrated video analytics and business intelligence for broadcasters, OTTs, telcos and media companies to help you make data-driven, business, operational and technical decisions to drive performance and maximize revenue across your entire video service. The latest version of YOUBORA has been thought through from the ground up to deliver the most detailed intelligence for your service.

To do so, the NPAW team has considerably widened the array of YOUBORA’s algorithms and data processing to the entire session, not just video playback. Start benefiting now from a clear, birds-eye view of your platform’s performance and your audience’s behavior, always in real time. Through an extensive array of metrics measuring quality, audience and engagement data in and out of video playback, YOUBORA brings you the best of both worlds, generating deep insights based on sessions, not just views.

newadmin on January 10th 2018

Most Recent Posts

A Roadmap to a Long Term In-Stream Video Ads Strategy

The video streaming industry is still new, which means that even major players are still figuring out whether and how to deliver in-stream video ads through the infrastructure that they have. As a recent report for AdAge points out, “there’s an opportunity to do better and to define a whole new genre... 

26 Feb

The Return of Blockbuster and the Future of Online Movies

As more and more of the world’s services head online, businesses established before the internet era will, sooner or later, have to adapt their business model to survive. This article will look at what the rise, fall, and rise of Blockbuster can teach us about business and the future of movie consumption. In... 

18 Feb

The History of Video Advertising Measurement

The Super Bowl ads for 2020 were watched by an estimated 100 million people and cost $5.6 million per 30 seconds. The ads for the first Super Bowl (1966) cost $42,500. The biggest difference is not in the dollars and eyeballs, but in the context of the Super Bowl as an video advertising event. Although... 

13 Feb