HOW MANY ADS ARE TOO MANY?

Online video viewers see ads as something to be tolerated, but rarely enjoyed. No matter an ad’s production quality, viewers may turn away if they feel overburdened. But as an essential source of revenue for many online video services, ads seems here to stay. Ad...

NEW MARKETS BELONG TO THOSE WHO UNDERSTAND THEM

In late 2015 Netflix reported profits dropping in the United States but growing quickly internationally. Their global expansion was offsetting slow growth in the domestic market, but they faced multiple challenges as they headed into dozens of new markets at once. In some countries subscriptions...

Lazy Bones & Eyeballs (yet nothing to do with Halloween)

In 1950, Zenith ran full-page ads for their new Lazy Bones remote control. This new wonder gadget promised to “eliminate the sound from annoying TV commercials.” This dazzling new device threatened to sink the business model of the nascent broadcast television industry. If viewers can...

Streaming live sports is a hassle, so why is it so popular?

Go into a large electronics store and you’ll likely find rows of televisions tuned to sports channels because retailers know sports are among the most tantalizing content for an old-fashioned, "lean back" viewing experience on a wide screen. But how this sports content arrives at...

Password Sharing: Friend or Foe?

Susan, a mother in Portland, signs up for a subscription-based, video-on-demand service (SVOD) for her family. The next month, her eldest son Tommy goes off to college in Chicago and takes the password with him. In his first week, Tommy shares the password with his...

NPAW jumps on board the IOT ship

Internet of Things (IoT), the next frontier and the industry that leads the way to tomorrow’s connected future. As a Big Data and business intelligence company we truly believe in the strong potential of this sector and the opportunities it holds for businesses of all...

IBC 2017, what’s trending?

After another successful IBC edition here’s what we witnessed. The focus this year has been mostly drawn towards stepping up the virtual reality experience online, AI as a support tool for more immersive experiences, and making the OTT world more accessible, complete and smarter. VR During...

A/B Testing MVT
Make The Right Call With A/B Testing & MVT

Following up on our latest article on the advantages of testing strategies prior to launching them, we now go more in depth into how both of these testing approaches work and when to use them. Both tests allow you to test your audience’s sensitivity to significant or minor...

A/B & MVT
Testing Gives You Better Aim

In our previous articles we spoke about the ability to predict churn and support your ROI with lifetime value forecasts. It was clear the importance of defining longitudinal strategies involving business, technical and operational departments within your entire media service to reduce churn and maximize...

Offline Downloadable Content
Offline Content: Freedom and Satisfaction For Your Customers!

With mobile devices tailgating laptops as “the most watched on device” and video content taking over most of the web, the matter of mobility and access to an online video service without any internet is an aspect that users start to take into account when...