Brightcove
NPAW at Brightcove Play

Join us in next week for Brightcove Play, bringing the NPAW team to Boston, Massachusetts. Brightcove assembles experts from the OTT industry annually, and this year they are hosting speakers representing SAS and Discovery Networks, and other awesome companies in the online video business. We...

Use Data to Drive Progress

NAB 2017, as soon as it came, it went! At the annual assembly of the best players in the media industry, we got a taste of where we are, and where we’re going within the online video industry. We summarized key industry trends that we...

esports
Hot to Watch in 2017: ESports Revolution

These days, it seems that is there’s a game to play, there’s a new game to watch. ESports, or competitive video gaming, has been taking the world by storm - expected to morph into a billion-dollar-plus industry between 2017 and 2019. The flames were stoked...

unleashing BI
Unleashing the Power of BI

What should an SVOD provider look for in a business intelligence (BI) platform, and just what is business intelligence? Today, we’ll lay down the facts surrounding BI, how an SVOD provider can benefit from video business intelligence (VBI), and provide some specific scenarios where employing...

tv_connect award
YOUBORA Shortlisted for TV Connect Award

The TV Connect trade show is next week in London, and we are looking forward to another assembly of the video and peripheral industries. Every year at the show, the TV Connect Awards are announced, and this year we are proud to announce that YOUBORA,...

Online Video Trends – NPAWering Online Video #12

In this week’s installment to our series, NPAWering Online Video, we join NPAW data scientist Hjortur Jonasson for a look into some patterns we’ve been noticing in the vast quantities of data analyzed by the YOUBORA platform. When you collect as much data as we...

Netflix Hastings MWC Mobile World Congress
Insights from Netflix at #MWC17

And so another Mobile World Congress comes and goes, and what a show it was this year! It is always an honor attend this event which annually transforms our home city into the world’s premier mobile mecca. Delivering one of the 2017 keynote speeches was...

data driven ad optmization
Data Driven Ad Optimization

Online market research aggregator eMarketer predicts the amount of money spent on online video advertising will grow 19.2% in 2017, outpacing the growth in traditional television advertising by nearly 16%. According to a survey by research firm Advertiser Perceptions in 2015, 38% of U.S. marketers...