data driven ad optmization
Data Driven Ad Optimization

Online market research aggregator eMarketer predicts the amount of money spent on online video advertising will grow 19.2% in 2017, outpacing the growth in traditional television advertising by nearly 16%. According to a survey by research firm Advertiser Perceptions in 2015, 38% of U.S. marketers...

super bowl LI
An Online Video Breakdown of Super Bowl LI

For fans of American Football, this past Sunday was a holy day. Super Bowl LI (51), the annual championship for the sport, matched the New England Patriots and the Atlanta Falcons. There’s something for everybody - a great game, forward thinking ads, and a half...

360 VR
Hot to Watch in 2017: 360 VR

The gears of commerce never stop turning, and nowhere was that more evident than at this year's Consumer Electronics Show (CES) in Las Vegas, Nevada. A lot of interesting technologies were showcased  such as Alexa but for content providers one stood apart: a viable camera...

SVA webinar
NPAW at the Streaming Video Alliance Webinar

About two weeks ago, our Vice President for Product Alberto Gomez joined a team of panelists for an industry roundtable sponsored by The Streaming Video Alliance (SVA). NPAW is a proud member of the SVA, happy to be working as part of their Quality of...

Improving VR experiences with video analytics & business intelligence

VR is on the rise, and 2017 is definitely the year where we will start seeing VR headsets and 360 video gain a larger portion of our leisure time. Many interesting initiatives have been launched by companies such as NextVR, VokeVR, LiveLike, in cooperation with...

CDN Switching Techniques – NPAWering Online Video #10

Content delivery networks are the superhighways which transport content to the audiences that crave them. Switching between them is the most effective way to ensure that a video is interruption free, just one of the many perks of a system which drives ad and content...

4K video
Hot to Watch in 2017: 4K Video

Of the many developments we’ve witnessed over the past few years, one is uniquely poised to transform online video in 2017, and that’s 4K video, AKA Ultra-High Definition. “Hey, wait a minute”, one may say, “I’m just getting used to high definition, what’s all this...

Streaming Media Moments 2016
The Top 10 Streaming Media Moments of 2016

With 2016 coming to a close, it's about time we look back on the past year and highlight some of the most interesting, influential, and revolutionizing developments it had to offer. Our Top 10 streaming media moments of 2016 aren’t listed in any particular hierarchy,...

Owler 2016
NPAW is an Owler Hot In 2016 winner!

NPAW has been named a winner of the Owler 2016 HOT in Barcelona Award. Every year, the competitive intelligence company Owler announces the top trending companies in cities all around the world in their HOT in City Awards. We are honored to be awarded this prize...

Millennials Online video consumption
Hey NYC – Watcha Watching?

This summer, NPAW partnered with electronics giant Ericsson to conduct an informal survey where we posed a question to millennial New Yorkers  - ‘whatcha watchin’. Along the way, we got to chat with so many different people - from the Big Apple’s hometown boys to...