Customer Rention
Happy Customer, Happy Company: The Value of Customer Retention

There is a 90% chance that users who had a bad first experience will never return to watch another video (according to NPAW’s data). So knowing your customers and ensuring quality of experience (QoE) matters. John Mackey, CEO of Whole Foods once said, “For us, our...

Connected TV ROKU
Roku to the Rescue

Cord-cutting has been a pretty common trend over the last few years. It seems the younger you are, the more likely you are to ditch your cable subscription, or never purchase one outright from the get-go, so called “cord-nevers”. In the United States, the Federal...

Playstation VR Design
Why all the fuss about Playstation VR?

Following up on last week's article here is some more information about the PS VR fuss. Virtual reality is all about simulation. Last week Sony released to the market their latest PS4 add-on; Playstation VR. These new goggles arrive to the young and promising market of virtual...

PS VR
Sony Leaps into VR

This week, Sony Electronics made history having released a virtual reality add-on for the PlayStation 4. Sony’s PlayStation series of gaming consoles have been very successful since launching in the 1990’s when video gaming was revolutionary in-and-of itself. PlayStation VR, as the initiative has been...

360 Video Cameras
360 video is coming fast!

When browsing through the internet for exotic destinations for your next holiday you always stumble upon breathtaking videos from places like Culebra in Puerto Rico or mount Kilimanjaro Tanzania. Don't you wish you could see more than the typical angle in order to broaden your...

Streaming Twitter Facebook Debate
Decision ’16: Twitter v. Facebook?

Ever since the Kennedy v. Nixon debates in the 1960’s, the race for the American presidency has been uniquely televised. Broadcasting prospective candidates declaring their qualifications for office is just the modern incarnation the same democratic spirit behind the famed Lincoln-Douglas debates before the U.S....

NFL Twitter Live Stream
Twitter Scores Touchdown with first NFL live-stream!

America’s pastime might famously be baseball, but American Football is a force all its own. That’s why it was such huge news when the NFL announced that it had signed a partnership with social media site Twitter to livestream Thursday Night Football. The first ever...

Benchmarks – NPAWering Online Video #5

In our fifth installment to our series “NPAWering Online Video”, our data scientist explains why benchmarking is so important when performing video analytics. There can be a seemingly unmanageable amount of data generated when an end user streams a video. That’s why benchmarking is so...

Live Streaming Sports
Livestreaming Sports Comes of Age

This year’s Olympic Games in Rio de Janeiro, Brazil made headlines through much of August. Most headlines referring to the quadrennial Summer games made mention to names such as Phelps, Bolt, Biles and Bellemonte-Garcia (and for less savory reasons, Lochte). But now the games are...

NPAW 24i Party IBC 2016
Come Party with the NiceTeam!!

This year’s IBC in Amsterdam is only a few days away. To help usher in what promises to be an informative and entertaining meeting of the television minds, we are partnering with 24i, and other start-up companies like cleeng, iris.tv, and Nexstreaming, to “Kick off...