80% of all consumer Internet traffic will be video by 2019

According to a report released by CISCO, 80% of all consumer Internet traffic in 2019 will be from consumer video traffic. This is up from 64% in 2014 which is a rise of 16% in 5 years. This may be due to a number of...

How is video streaming important to online advertising?

Online streaming has become exceptionally popular and is reflected by the increasing number in advertising companies who now stream their content online. Comscore has announced that 191 million Americans watched online content via a desktop computer in April 2015  which has led many organizations to...

High churn rates for many OTT video subscriber services

According to a report from Parks Associates, many OTT video subscriber services suffer from high churn rates. Statistics show that 4% of US broadband households have cancelled their Netflix service in the last year whereas 7% of Hulu customers have done the same. This also...

GfK: Streaming Video Third Most Popular Online Activity

A recent study released by GfK has announced that streaming video is the third most popular online activity after social networking and online shopping. In an age where internet speeds are getting faster and faster these findings are hardly surprising. Watching video online allows the user...