tv_connect award
YOUBORA Shortlisted for TV Connect Award

The TV Connect trade show is next week in London, and we are looking forward to another assembly of the video and peripheral industries. Every year at the show, the TV Connect Awards are announced, and this year we are proud to announce that YOUBORA,...

Online Video Trends – NPAWering Online Video #12

In this week’s installment to our series, NPAWering Online Video, we join NPAW data scientist Hjortur Jonasson for a look into some patterns we’ve been noticing in the vast quantities of data analyzed by the YOUBORA platform. When you collect as much data as we...

Netflix Hastings MWC Mobile World Congress
Insights from Netflix at #MWC17

And so another Mobile World Congress comes and goes, and what a show it was this year! It is always an honor attend this event which annually transforms our home city into the world’s premier mobile mecca. Delivering one of the 2017 keynote speeches was...

data driven ad optmization
Data Driven Ad Optimization

Online market research aggregator eMarketer predicts the amount of money spent on online video advertising will grow 19.2% in 2017, outpacing the growth in traditional television advertising by nearly 16%. According to a survey by research firm Advertiser Perceptions in 2015, 38% of U.S. marketers...

super bowl LI
An Online Video Breakdown of Super Bowl LI

For fans of American Football, this past Sunday was a holy day. Super Bowl LI (51), the annual championship for the sport, matched the New England Patriots and the Atlanta Falcons. There’s something for everybody - a great game, forward thinking ads, and a half...

360 VR
Hot to Watch in 2017: 360 VR

The gears of commerce never stop turning, and nowhere was that more evident than at this year's Consumer Electronics Show (CES) in Las Vegas, Nevada. A lot of interesting technologies were showcased  such as Alexa but for content providers one stood apart: a viable camera...

SVA webinar
NPAW at the Streaming Video Alliance Webinar

About two weeks ago, our Vice President for Product Alberto Gomez joined a team of panelists for an industry roundtable sponsored by The Streaming Video Alliance (SVA). NPAW is a proud member of the SVA, happy to be working as part of their Quality of...

Improving VR experiences with video analytics & business intelligence

VR is on the rise, and 2017 is definitely the year where we will start seeing VR headsets and 360 video gain a larger portion of our leisure time. Many interesting initiatives have been launched by companies such as NextVR, VokeVR, LiveLike, in cooperation with...

CDN Switching Techniques – NPAWering Online Video #10

Content delivery networks are the superhighways which transport content to the audiences that crave them. Switching between them is the most effective way to ensure that a video is interruption free, just one of the many perks of a system which drives ad and content...

4K video
Hot to Watch in 2017: 4K Video

Of the many developments we’ve witnessed over the past few years, one is uniquely poised to transform online video in 2017, and that’s 4K video, AKA Ultra-High Definition. “Hey, wait a minute”, one may say, “I’m just getting used to high definition, what’s all this...