Digital Advertising Video NPAW
Can Advertising Reduce User Engagement?

You’re at home, sitting on the sofa, watching some videos online. It’s been a long day, and you have earned this time to yourself. Then there it is, you’re favorite video, and then...

Building Quality into every product – NPAWering Online Video #4

In the fourth installment of our series “NPAWering Online Video” we will discuss how important the quality control process is when selecting and utilizing an analytics platform. The insights an organization can obtain from a data analytics platform are only as good as the data...

Rio Olympics Playback Streaming
Delivering Gold Medal Playbacks

It doesn’t seem to matter what part of the world you’re from, from rural Pakistan to the Amazon Rainforest, to packed arenas across the globe, people love sports. It’s an age old fascination growing larger and larger, with new fans discovering their favorite games, and...

Pokemon Go
Gotta Catch ‘Em All!!

Pokemon GO is the defining phenomenon of Summer 2016. It has positively taken over, bridging together like never before the worlds of physical and digital social interaction in a unique and counter-intuitive way, but many still wonder...

Why do we need analytics? – NPAWering Online Video #2

In our second installment of our series “NPAWering Online Video” we will discuss the significance of video analytics, as we explore the “whats” and “whys” of analytics, and why it matters  in this “Age of Video”. Regardless of age or generation, it seems that everyone...

CSI Awarsds 2016 NPAW
YOUBORA Shortlisted for CSI Award

For the past 14 years, Cable and Satellite International Magazine, or CSI, has been presenting awards to companies which exemplify a spirit of innovation and excellence in the realms of cable, satellite, broadcast, IPTV, OTT, and other related fields within the video media industry. This September...

Optimizing Quality of Experience – NPAWering Online Video #1

Welcome to the first NPAW video blog “NPAWering Online Video”! In this article, we are going to elaborate on what Lucas discussed in “Optimizing QoE.” The market for OTT and live video is expanding rapidly, with relationships among content providers growing increasingly more competitive. Audience...

NPAW OOYALA Global Video
NPAW and Ooyala: Measuring the Effect of QoE on Audiences

Ooyala recently released their Q1 2016 Global Video Index. There are many interesting industry findings included in the report, but we would like to emphasize what they stress on page 18 in “How QoE impacts Engagement”. NPAW worked with Ooyala, and shared we with them...