3 things people hate in online video

Video consumers nowadays are learning to cultivate more of a refined taste for what they expect to find in their online video service. This means they know what they like, which video distributors must ensure they include in their service, but they also know what...

Big Data Use all the power
Big Data not being used to its full potential

According to a recent article published by INC, many modern day organizations are still struggling with the problem of using data efficiently. A report released by Experian `Chief Data officer: Bridging the gap between data and decision making´ provides a number of insights from information...

Latin America NPAW
Latin-American attracting many OTT companies

According to a new report from Digital TV Research OTT TV and video revenues in Latin America will reach $2.91 billion in 2020, which is up from $37 Billion in 2010. Many companies are investing in the area as a whole and launching new OTT and...

80% of all consumer Internet traffic will be video by 2019

According to a report released by CISCO, 80% of all consumer Internet traffic in 2019 will be from consumer video traffic. This is up from 64% in 2014 which is a rise of 16% in 5 years. This may be due to a number of...

How is video streaming important to online advertising?

Online streaming has become exceptionally popular and is reflected by the increasing number in advertising companies who now stream their content online. Comscore has announced that 191 million Americans watched online content via a desktop computer in April 2015  which has led many organizations to...

High churn rates for many OTT video subscriber services

According to a report from Parks Associates, many OTT video subscriber services suffer from high churn rates. Statistics show that 4% of US broadband households have cancelled their Netflix service in the last year whereas 7% of Hulu customers have done the same. This also...

GfK: Streaming Video Third Most Popular Online Activity

A recent study released by GfK has announced that streaming video is the third most popular online activity after social networking and online shopping. In an age where internet speeds are getting faster and faster these findings are hardly surprising. Watching video online allows the user...

How to make the most out of Big Data in the online video world

Big Data is a popular term nowadays but what exactly does it mean? This phrase refers to the growing amount of data in the world which arrives from an array of sources including sensors measuring the climate in a city, digital pictures and videos, or...

Quality of Experience (QoE): Option or Need?

Quality of Experience has become an overused term in the online video industry, but also one of the big challenges that online broadcasters and OTT´s have to deal with. Even more now, a period in which users spend more time connected to the digital world...