We are NPAW

Business intelligence company serving the online media industry


We strive for excellence and to bring the most accurate and innovative business intelligence tools to online video providers.


We see data analysis as the greatest tool of the 21st century, allowing us to work faster and smarter. YOUBORA is the solution we put all of our hard work and effort into in order to build a stronger AI with predictive capabilities needed by the online video industry and deliver the most accurate, actionable insights. We aim to turn buffer and lags into concepts of the past thanks to the most detailed understanding of customer behaviour. Our goal is to improve video platforms both for companies and their end users.



Forward-thinking, aware, original thinkers and inquisitive. As technology grows fast every day, we aim to continually improve our products, keep creating and inventing new things


We are trustworthy, credible, dependable and committed to excellence. We are always motivated to give the best of ourselves. We care about our customers’ success as much as our own.


Approachable, flexible, adaptive to needs and willing of personalization. For us every company and every user has different needs.


We are nice!… passionate, enthusiastic, inspirational and optimistic. These are the drivers of our organization, we love what we do and we transmit it in everything we do.


We are global!… eclectic, cosmopolitan and open-minded. We are a fresh alternative to other business intelligence and video analytics companies.


Together, we’re building cutting-edge technology that leads a fast-growing industry.



NPAW founded by the team behind Wuaki.tv


Nice264 end-to-end OVP launched


Google Widevine, Adobe DRM and PlayReady certified


YOUZANA launched


YOUBORA Launched


Patent application on Smart CDN technology


SmartTracking and Smart Alerts modules launched
Houston services launched


SmartAds and SmartUsers modules launched


Infinity, data harvesting catalyst launched


Ferran Gutierrez

CEO & co-founder

Entrepreneur with more than 10 years of successful track record in technology and video start-ups, founder of Wuapi and co-founder of Wuaki.tv. Ferran has previously worked at Atos and Sclipo, with unique technology and high-end products.

Sergi Vergés

COO & co-founder

In charge of overseeing all operations and sales engineering, managing teams, planning, and provisioning resources for NPAW. Sergi was a co-founder of Wuaki.tv. Previously, he held several management positions at Oracle, Mango and Sclipo.

Sergi Laencina


Sergi has a deep knowledge in software engineering, video encoding, Linux, Java, MySQL, Apache, among others. He is a Telecommunications Engineer and holds a Master of Science in Telecommunication Engineering & Management from Universitat Politécnica de Catalunya.

Patricia Gómez


Patricia has a globally-focused financial approach to help develop and expand NPAW regarding financial viability. She holds an MBA from IESE and has proven her strategic prowess by obtaining two Masters in Business Administration from McGill University, Montreal and Auditing and Management development from IDEC, Universitat Pompeu-Fabra.

Victor Carbonell


Victor’s knowledge of SaaS, Business Intelligence, and media-based business models is second to none. He honed his skills working for industry leaders such as Ericsson, where he served as Chief Video Strategist, and MediaPro, for which he served as CIO; and in 2014 co-founding Medianalitics GmbH.

Luis López


Previously, Luis held several positions in sales & product at Telefonica and IBM. Luis is a Telecommunications Engineer, native in Spanish and fluent in English and French. Luis holds an MBA from IE in Madrid.

Jonathan Shields

VP Sales N. America, Oceania, UK & Ireland

With proven results, Jonathan brings to NPAW nearly twenty years in sales and customer-oriented success experience. He holds a degree from Lafayette College and is based in New York City.

Marc Maycas

VP Product Solutions

Marc has a large experience supporting the Sales Department from a technical point of view. He has experience in Sales, Technical Account Management, Project Management, Strategic Marketing and in taking Product Management strategic decisions. Marc has also worked at Flumotion.

Miguel Ángel Zambrana

VP Engineering

Miguel is the head of the engineering team at NPAW. He carries an extensive experience as a developer, analyst and as IT programmer. He has deep programming skills in Java, MySQL, PHP, web applications, software design and Linux.

Laura Delcor

VP Marketing & Comms

Laura is a B2B Marketing and Communications specialist with over 10 years experience both in Barcelona and London. Laura smoothly navigates corporate complexities identifying profile raising opportunities and new business. She holds a Master in Marketing Management from ESIC Business and Marketing School and a degree in Corporate Communications.

Lucas Bernat

VP of Product

Lucas leads the development and improvement of NPAW’s video analytics and business intelligence solutions. He is responsible for building into the platform the “ahead of the curve” features and functionalities to meet customer needs. His most recent work on YOUBORA 2.0 is a testament to his committed and innovative approach to project completion. Lucas holds a degree in Audio-Visual Systems Engineering (Telecommunications) from Universitat Ramon Llull.

Andrea Indave

Human Resources Manager

Andrea is an HR professional with over 4 years of experience in both consulting and software development companies. She ensures that the overall administration, coordination, and evaluation of HR plans and programs are met and aligned with NPAW’s objectives. Andrea holds a Master in HR Management and a Degree in Psychology from the Complutense University of Madrid. 



Nice People At Work

Roc Boronat 23

08005 Barcelona – SPAIN

Email: info@nicepeopleatwork.com

Phone: +34 931 22 21 11


Nice People At Work

79 Madison Avenue, 2nd floor

New York, NY 10016 – US

Email: info@nicepeopleatwork.com

Phone: +1 917 720 5481

Join Our Team

We really are nice, passionate, enthusiastic, dynamic and optimistic. We love our work and this comes across in everything we do.