We are happy to announce that Diane Strutner will be NPAW moderator at Streaming Media West this year talking about “Using Analytics to Create Better Content & Personalize the End-User Experience” The session is scheduled for November 1st at 11.30 a.m. (A102).
The session will discuss how analytics tools can be used to produce more engaging video content. Learn the metrics content owners use to identify if content is sufficiently engaging an audience and how insights gathered impacts content owners creation and acquisition strategies. The session also covers what efforts are being made to personalize experiences, reviewing the tactics used to create segmented user groups and target individual users. Speakers have an open discussion about the gaps that must be bridged on the technology side to do better content personalization, prediction and the positive impact to content publishers