15 Sep IBC 2016: What have we been up to?
2016’s IBC has been an incredibly rewarding experience that we shall definitely repeat next year. Innovation and forward thinking have been at the core of the conference. The online video revolution is ongoing and we felt it. This year we were located in the Content Everywhere Hub. A hub made up of several companies that strive, like us, towards bringing and delivering content everywhere in the fastest and smoothest way possible. Here is a sneak peek at our experience at the IBC 2016.
The party we sponsored “Kick-off IBC in Style” was a success, we gathered in good spirit with our partners and fellow innovators to dance the night away. Thanks to everyone who joined us!
Content Everywhere Hub; the place to be. We found ourselves in the middle of a pool of promising and diversified online video innovators that offer all sorts of solutions to tackle the future challenges of the entertainment industry. This year we had the opportunity to debate and present around key issues and solutions of OTT delivery, consumption and commercialization. During IBC we witnessed that the online industry is trying at its best to monetize on content. We thought that this was a chance for us to bring our input to the table during the conference, where our expert in online video and VP Customer Engineering, Marc Maycas, exposed our vision on the OTT opportunities in mainstream and minority sports.
Our VP of Business Development, Diane Strutner, presented the benefits and advantages that online video providers can get out of analytics. Diane gave a talk on harnessing the power of business intelligence and online video analytics through our YOUBORA platform. If you missed it, watch the VoD here.
We look forward to IBC 2017 to see what’s cooking and expect more from us, for now we will keep you posted right here.