14 Sep NPAW ANNOUNCES EXPANSION OF ANALYTICS TO INCLUDE OFFLINE PLAYBACK METRICS
With major streaming platforms pivoting to offline playback and others in the industry soon to join the trend, NPAW business intelligence firm stays ahead of its competition by monitoring occurrences during offline playbacks
BARCELONA, Spain, NEW YORK – September 13th, 2017 – NPAW, the big data & business intelligence company for the online media industry, announced today the inclusion of offline playback event tracking to their video service monitoring platform, YOUBORA Infinity. With users consuming content on the go and finding themselves in areas without Wifi or averse to using their data plan, there is an increasing demand to download video content directly on their devices instead of streaming over the web or app. Streaming platforms can track events which occur independent of an internet connection with YOUBORA Infinity.
Tracking offline playback adds another facet to the complex customer behavior and engagement puzzle to help video services make the right editorial decisions. YOUBORA Infinity offline playback metrics permit the tracking of who watched certain titles, how many times, when, where, from which devices, IP, and mid-play events such as pauses and initiations.
“People with offline preferences, from metro commuters to takers of long flights, won’t have data go unused and can still contribute to an enhanced user experience,” said Ferran Gutiérrez, CEO and Co-founder of NPAW. “This will empower OTTs to incorporate offline flexibility into their content everywhere strategy or improve their offline strategy should they already be engaging in one.”
“Offline playback intelligence allows business, content and marketing teams to track and assess user engagement and drive successful editorial decisions,” said Laura Delcor, VP of Marketing Communications at NPAW. “Also, offline viewing feature and its monitorization may contribute to streaming platforms’ expansion in countries where internet connectivity and speed are poorer.”
NPAW is a global Big Data and BI company helping online media services in making data-driven business, technical and operational decisions. NPAW’s AI-powered solution, YOUBORA Infinity, is the most advanced, holistic BI platform helping content providers gain real-time understanding how their audience behaves and how their platform performs across the entire video service. YOUBORA Infinity helps customers reduce churn and proactively manage users, increase ad and content efficiency, and overcome operational and technical challenges. Today NPAW is one of the foremost players on the world stage in this domain.
Laura Delcor | VP Marketing Communications, NPAW
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