16 Aug NPAW Focuses Its Strategy on Developing Its Advanced, AI-Driven Product Portfolio
The Big Data & BI company reached extraordinary levels of satisfaction with 98% customer contract renewal. NPAW’s strategy is to continue focusing on product development by expanding its scope to holistically help business and technical departments in maximizing revenue.
BARCELONA, Spain – AUGUST 16, 2017 – In a corporate meeting presenting H1 2017 results held last week at NPAW headquarters, NPAW Co-founder and COO, Sergi Vergés, confirmed that the company closed the first half of 2017 with an aggregated positive balance and expanded teams in Barcelona, Madrid, New York, Miami, San Francisco and Hong Kong. The company has strengthened its partnership ecosystem with international names such as Ooyala, Kaltura, or Leaseweb, among others, and will be closing partnership agreements with major players in Q3.
At the end of the previous year, NPAW had amassed a growing network of more than a hundred happy customers from over 20 countries and 5 continents yielding extraordinary levels of satisfaction with 98% customer contract renewal year after year. NPAW continues its path towards introducing cutting-edge AI-driven BI technology to anticipate and correlate platform performance with customer behavior, to help customers make successful decisions and maximize revenue.
The NPAW team keeps working on new modules and functionalities. At the NAB Show 2017 in Las Vegas, the company introduced a new version of its core solution, YOUBORA Infinity, correlating data across the entire video service. The YOUBORA Infinity launching was followed by the release of the new SmartUsers: churn prediction, customer behavior & segmentation module; SmartAds: unbiased ad performance measurement; SmartTrends: industry performance indicator; and other functionalities such as the ability to create and filter by your own metrics. Alongside the other 45% of development efforts focused on SaaS evolution, NPAW enriches its platform by opening the door to a more sophisticated stage for their customers. A stage where all departments in their company can work coordinately towards inhibiting churn and supporting ROI forecasting.
NPAW has been growing at a steady pace of 75% average billing growth for the last 3 years. It is expected to close 2017 with an increase of 100% on billing and 20% increase in headcount worldwide. It all comes to reinforce the leadership position of the Big Data & BI company in the media industry.
“Our customer-centric approach and focus on product development has been rewarded with 98% of customers renewing contract last year. We aim at continuing this journey.” said Sergi Vergés, Co-founder and COO at NPAW. “IBC will be an excellent scenario to release our stunning latest developments. We are looking forward to it”.
NPAW is a global Big Data and BI company helping online media services in making data-driven business, technical and operational decisions. NPAW’s AI-powered solution, YOUBORA Infinity, is the most advanced, holistic BI platform helping content providers gain real-time understanding how their audience behaves and how their platform performs across the entire video service. YOUBORA Infinity helps customers reduce churn and proactively manage users, increase ad and content efficiency, and overcome operational and technical challenges. Today NPAW is one of the foremost players on the world stage in this domain.
Laura Delcor | VP Marketing Communications, NPAW
Tel: +34 931 22 21 11