14 Sep NPAW TAKES NEW STEPS TO IDENTIFY FRAUDULENT USES OF VIDEO SERVICES
Detection and monitoring of simultaneous views from a single user account helps OTTs better understand users behavior to review customer acquisition and retention strategies
BARCELONA, Spain, NEW YORK – SEPTEMBER 7, 2017 – NPAW (Nice People At Work), the big data and business intelligence company for online media services, announced today overlapping metrics built into its YOUBORA Infinity platform to help subscription-based video-on-demand services (SVOD) identify multiple, simultaneous uses from a single user account.
Fraud detection is part of YOUBORA Infinity’s module, SmartUsers, to help customers predict churn, identify customer behavior and promote precise segmentation. With the overlapping views detection system, OTT services are able to identify and be alerted when one username is being used in multiple Geo locations, devices and IPs at the same time to identify fraud. SVODs can also adjust and configure what to consider fraud in line with their business strategy and goals.
Detecting overlapping views and gaining deeper and contextualized understanding of the behavior and consumption trends of those committing fraud will guide business and marketing teams to optimize customer acquisition strategy and expansion plans; customer service units to validate end-user complaints and improve retention; technical experts to review login and user authentication methods if needed.
“Overlapping streaming is not necessarily a good or bad thing,” said Ferran Gutierrez, CEO of NPAW. “OTT’s business and marketing teams are able to identify customer behavioral trends related to account sharing, and make use of intelligence to revisit and make data-driven decisions on their pricing and offering.”
NPAW is a global Big Data and BI company helping online media services in making data-driven business, technical and operational decisions. NPAW’s AI-powered solution, YOUBORA Infinity, is the most advanced, holistic BI platform helping content providers gain real-time understanding how their audience behaves and how their platform performs across the entire video service. YOUBORA Infinity helps customers reduce churn and proactively manage users, increase ad and content efficiency, and overcome operational and technical challenges. Today NPAW is one of the foremost players on the world stage in this domain.
Laura Delcor | VP Marketing Communications, NPAW
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