Lazy Bones & Eyeballs (yet nothing to do with Halloween)

In 1950, Zenith ran full-page ads for their new Lazy Bones remote control. This new wonder gadget promised to “eliminate the sound from annoying TV commercials.” This dazzling new device threatened to sink the business model of the nascent broadcast television industry. If viewers can...

The ABC for AVOD

Statista estimates European AVOD revenues to increase nearly 72% over 2016 levels - from $3,630 million to $6,252 million - by 2021. The opportunities posed by this method of content monetization do not come without their challenges. Chief among the concerns are an ad’s impact...