predictive_analytics_ROI_NPAW
Predictive Analytics to Improve Retention and Increase ROI

Managing churn is a priority for OTTs. In order to properly monetize content, a steady user base is essential. The use of predictive analytics algorithms is one of the best ways to successfully manage churn and guide decision making. Churn prevention solutions can be implemented...

NPAW OOYALA Global Video
NPAW and Ooyala: Measuring the Effect of QoE on Audiences

Ooyala recently released their Q1 2016 Global Video Index. There are many interesting industry findings included in the report, but we would like to emphasize what they stress on page 18 in “How QoE impacts Engagement”. NPAW worked with Ooyala, and shared we with them...

E-Sports Video Streaming coming of Age
eSports: Coming of Age with Video Streaming

Sometimes on a lazy afternoon, there’s nothing quite like going out and having a friendly pick-up game of basketball or football. But when the weather is crummy and you and your friends are bored, perhaps you reach for your favorite console and play some video...

High churn rates for many OTT video subscriber services

According to a report from Parks Associates, many OTT video subscriber services suffer from high churn rates. Statistics show that 4% of US broadband households have cancelled their Netflix service in the last year whereas 7% of Hulu customers have done the same. This also...