NPAW ANNOUNCES EXPANSION OF ANALYTICS TO INCLUDE OFFLINE PLAYBACK METRICS

With major streaming platforms pivoting to offline playback and others in the industry soon to join the trend, NPAW business intelligence firm stays ahead of its competition by monitoring occurrences during offline playbacks BARCELONA, Spain, NEW YORK - September 13th, 2017 - NPAW, the big data...

NPAW Video Future in 4 Charts
A snapshot of video’s future in 4 charts

Often, it's said that numbers can “speak for themselves.” Here at NPAW, we’ve been talking a lot about the online video explosion – from your favorite OTT, to the rise of eSports and other live content, and then of course emerging technologies, like virtual reality....

How is video streaming important to online advertising?

Online streaming has become exceptionally popular and is reflected by the increasing number in advertising companies who now stream their content online. Comscore has announced that 191 million Americans watched online content via a desktop computer in April 2015  which has led many organizations to...