HOW MANY ADS ARE TOO MANY?

Online video viewers see ads as something to be tolerated, but rarely enjoyed. No matter an ad’s production quality, viewers may turn away if they feel overburdened. But as an essential source of revenue for many online video services, ads seems here to stay. Ad...

Streaming live sports is a hassle, so why is it so popular?

Go into a large electronics store and you’ll likely find rows of televisions tuned to sports channels because retailers know sports are among the most tantalizing content for an old-fashioned, "lean back" viewing experience on a wide screen. But how this sports content arrives at...

VOTE NPAW FOR STREAMING MEDIA EUROPE’S READER’S CHOICE AWARDS

VOTE NOW! We are happy to announce NPAW has been nominated for “Best Analytics Solution” and “Best Quality of Experience Service” for the European Reader’s Choice Awards. Every year, Streaming Media Magazine shortlists companies for their prestigious European Reader’s Choice Awards. These awards recognize company...

NPAW IBC
Announcing NPAW at IBC 2017

NPAW is going to IBC! Every year, leading companies involved in the creation, management, and delivery of news and entertainment content assemble in Holland for a meeting of the minds. Just like last year, we will be exhibiting from 15 - 19 September at the...

YOUBORA 2.0 Launch 2016
Introducing YOUBORA 2.0

With the upcoming release of YOUBORA 2.0 we would like to let you know what the new   environment stands for and how you and your business can benefit from it. YOUBORA is a business intelligence and video analytics solution for the online video industry to...

Millennials Online video consumption
Hey NYC – Watcha Watching?

This summer, NPAW partnered with electronics giant Ericsson to conduct an informal survey where we posed a question to millennial New Yorkers  - ‘whatcha watchin’. Along the way, we got to chat with so many different people - from the Big Apple’s hometown boys to...

Network Performance Fluctuation & Scoring – NPAWering Online Video #8

In this eighth installment to our series “NPAWering Online Video”, our VP of Product Alberto Gomez discusses fluctuations in network performance and how content providers can prevent it to improve QoE. Just like freeways at rush hour, the network which links user to content can become...

Customer Rention
Happy Customer, Happy Company: The Value of Customer Retention

There is a 90% chance that users who had a bad first experience will never return to watch another video (according to NPAW’s data). So knowing your customers and ensuring quality of experience (QoE) matters. John Mackey, CEO of Whole Foods once said, “For us, our...

Why QoE is key for live events? – NPAWering Online Video #7

In our seventh installment to our series “NPAWering Online Video”, Sales Director Brian Randall stresses how important QoE is to live streaming experiences, and ways to counter forces which can interfere with content reaching destination. The standard for any OTT style service is, of course,...