4K video
Hot to Watch in 2017: 4K Video

Of the many developments we’ve witnessed over the past few years, one is uniquely poised to transform online video in 2017, and that’s 4K video, AKA Ultra-High Definition. “Hey, wait a minute”, one may say, “I’m just getting used to high definition, what’s all this...

Streaming Media Moments 2016
The Top 10 Streaming Media Moments of 2016

With 2016 coming to a close, it's about time we look back on the past year and highlight some of the most interesting, influential, and revolutionizing developments it had to offer. Our Top 10 streaming media moments of 2016 aren’t listed in any particular hierarchy,...

Millennials Online video consumption
Hey NYC – Watcha Watching?

This summer, NPAW partnered with electronics giant Ericsson to conduct an informal survey where we posed a question to millennial New Yorkers  - ‘whatcha watchin’. Along the way, we got to chat with so many different people - from the Big Apple’s hometown boys to...

Network Performance Fluctuation & Scoring – NPAWering Online Video #8

In this eighth installment to our series “NPAWering Online Video”, our VP of Product Alberto Gomez discusses fluctuations in network performance and how content providers can prevent it to improve QoE. Just like freeways at rush hour, the network which links user to content can become...

Customer Rention
Happy Customer, Happy Company: The Value of Customer Retention

There is a 90% chance that users who had a bad first experience will never return to watch another video (according to NPAW’s data). So knowing your customers and ensuring quality of experience (QoE) matters. John Mackey, CEO of Whole Foods once said, “For us, our...

Streaming Twitter Facebook Debate
Decision ’16: Twitter v. Facebook?

Ever since the Kennedy v. Nixon debates in the 1960’s, the race for the American presidency has been uniquely televised. Broadcasting prospective candidates declaring their qualifications for office is just the modern incarnation the same democratic spirit behind the famed Lincoln-Douglas debates before the U.S....

Benchmarks – NPAWering Online Video #5

In our fifth installment to our series “NPAWering Online Video”, our data scientist explains why benchmarking is so important when performing video analytics. There can be a seemingly unmanageable amount of data generated when an end user streams a video. That’s why benchmarking is so...

Digital Advertising Video NPAW
Can Advertising Reduce User Engagement?

You’re at home, sitting on the sofa, watching some videos online. It’s been a long day, and you have earned this time to yourself. Then there it is, you’re favorite video, and then...

Rio Olympics Playback Streaming
Delivering Gold Medal Playbacks

It doesn’t seem to matter what part of the world you’re from, from rural Pakistan to the Amazon Rainforest, to packed arenas across the globe, people love sports. It’s an age old fascination growing larger and larger, with new fans discovering their favorite games, and...

Pokemon Go
Gotta Catch ‘Em All!!

Pokemon GO is the defining phenomenon of Summer 2016. It has positively taken over, bridging together like never before the worlds of physical and digital social interaction in a unique and counter-intuitive way, but many still wonder...