predictive_analytics_ROI_NPAW
Predictive Analytics to Improve Retention and Increase ROI

Managing churn is a priority for OTTs. In order to properly monetize content, a steady user base is essential. The use of predictive analytics algorithms is one of the best ways to successfully manage churn and guide decision making. Churn prevention solutions can be implemented...

The ABC for AVOD

Statista estimates European AVOD revenues to increase nearly 72% over 2016 levels - from $3,630 million to $6,252 million - by 2021. The opportunities posed by this method of content monetization do not come without their challenges. Chief among the concerns are an ad’s impact...