HOW MANY ADS ARE TOO MANY?

Online video viewers see ads as something to be tolerated, but rarely enjoyed. No matter an ad’s production quality, viewers may turn away if they feel overburdened. But as an essential source of revenue for many online video services, ads seems here to stay. Ad...

Lazy Bones & Eyeballs (yet nothing to do with Halloween)

In 1950, Zenith ran full-page ads for their new Lazy Bones remote control. This new wonder gadget promised to “eliminate the sound from annoying TV commercials.” This dazzling new device threatened to sink the business model of the nascent broadcast television industry. If viewers can...