Churn matters more than you think. It’s a lot easier to keep a customer than to gain a new one, but when an SVODs’ customer base is still rapidly expanding, it’s easy to overlook losses due to churn. It is an issue SVOD operators would be wise to confront. Our latest white paper digs into the data from several leading video service providers to tease out behavioural differences between those who churn and those who don’t. Such insights have helped us develop SmartUsers, a tool that alerts our clients to users who seem at risk of parting ways so they can be enticed to stay.