Academy blog

TABLE FOR TWO MILLION: TRACKING QOE IN REAL TIME

In a restaurant, a waiter can ask diners how they are enjoying their meal and can keep an eye on their responses to each dish, meticulously following the dining experience from the moment a guests sit down until they walk out the door. In the world of online video, providers are never at their users’... 

18 Jan

SOUNDING THE ALARM: SETTING ALERTS FOR RAPID RESPONSE

It’s one thing for a video service to collect terabytes of data on customer behavior and QoE. It’s another to analyze that data for actionable patterns. This is the heart of what the YOUBORA solution offers online video services, with virtually limitless variables with which to analyze and understand... 

18 Jan

DATA UNPLUGGED: APPLYING ANALYTICS TO OFFLINE APPLICATIONS

With an intuitive interface, YOUBORA offers unparalleled insights for online video services into their audience experience and behavior. But all the data you can shake a cat at is also available offline and ready to integrate into the data application of your choosing. With the web-based SmartTracking... 

18 Jan

GET THE MOST FROM YOUR CDNS

With video services delivering massive amounts of data globally, a robust and agile CDN switching setup is an essential component in the delivery stream for all major players in the industry. But like the skinning of cats, there is more than one way to switch CDNs on the fly. Here we break down the pros... 

18 Jan

WHY SEGMENTING WORKS

There are some things that can only be understood by breaking them into smaller parts. This is certainly true for audience. For an online video service to understand their audience and predict changes in users’ behavior, they need plenty of user data but also plenty of ways to segment that data. With... 

18 Jan

HOW MANY ADS ARE TOO MANY?

Online video viewers see ads as something to be tolerated, but rarely enjoyed. No matter an ad’s production quality, viewers may turn away if they feel overburdened. But as an essential source of revenue for many online video services, ads seems here to stay. Ad spaces must be sufficiently robust to... 

18 Jan

NEW MARKETS BELONG TO THOSE WHO UNDERSTAND THEM

In late 2015 Netflix reported profits dropping in the United States but growing quickly internationally. Their global expansion was offsetting slow growth in the domestic market, but they faced multiple challenges as they headed into dozens of new markets at once. In some countries subscriptions took... 

18 Jan