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data driven ad optmization
Data Driven Ad Optimization

Online market research aggregator eMarketer predicts the amount of money spent on online video advertising will grow 19.2% in 2017, outpacing the growth in traditional television advertising by nearly 16%. According to a survey by research firm Advertiser Perceptions in 2015, 38% of U.S. marketers...

MWC 2017 NPAW business intelligence for video
Mobile World Congress 2017 – Barcelona

With CES 2017 having kicked off the year with so many fantastic new products,  we look forward to this year's Mobile World Congress. Ounce again organized in our hometown, we are eager to welcome you in our booth in the Spanish Pavillion (CS60 & CS73, Booth 37). We...

super bowl LI
An Online Video Breakdown of Super Bowl LI

For fans of American Football, this past Sunday was a holy day. Super Bowl LI (51), the annual championship for the sport, matched the New England Patriots and the Atlanta Falcons. There’s something for everybody - a great game, forward thinking ads, and a half...

Multi CDN Strategy – NPAWering Online Video #11

What is a multi CDN strategy? Well, let’s say you are a video file trying to get to your destination - the user - on a busy road. This path may be a good way to get home, but it is slowed by horrible traffic....

360 VR
Hot to Watch in 2017: 360 VR

The gears of commerce never stop turning, and nowhere was that more evident than at this year's Consumer Electronics Show (CES) in Las Vegas, Nevada. A lot of interesting technologies were showcased  such as Alexa but for content providers one stood apart: a viable camera...

SVA webinar
NPAW at the Streaming Video Alliance Webinar

About two weeks ago, our Vice President for Product Alberto Gomez joined a team of panelists for an industry roundtable sponsored by The Streaming Video Alliance (SVA). NPAW is a proud member of the SVA, happy to be working as part of their Quality of...

Improving VR experiences with video analytics & business intelligence

VR is on the rise, and 2017 is definitely the year where we will start seeing VR headsets and 360 video gain a larger portion of our leisure time. Many interesting initiatives have been launched by companies such as NextVR, VokeVR, LiveLike, in cooperation with...

CDN Switching Techniques – NPAWering Online Video #10

Content delivery networks are the superhighways which transport content to the audiences that crave them. Switching between them is the most effective way to ensure that a video is interruption free, just one of the many perks of a system which drives ad and content...

Discover award winning business intelligence at Russia CSTB 2017

Kicking off 2017 with CSTB Здравствуйте! Interested in gaining full unparalleled insight into your video service? With YOUBORA, the business intelligence platform by NPAW, you will harness the power of big data with real-time precision. We were at CSTB Russia in 2016, and we are back with an official booth (Hall 3, Booth #319) to...

4K video
Hot to Watch in 2017: 4K Video

Of the many developments we’ve witnessed over the past few years, one is uniquely poised to transform online video in 2017, and that’s 4K video, AKA Ultra-High Definition. “Hey, wait a minute”, one may say, “I’m just getting used to high definition, what’s all this...