Academy blog

AI: The new brain of the video industry 

Originally published in BroadcastPro ME – November 2018 Issue 101 “Neural networks … allow the identification of the most important variables related to churn and [are] doing a very good job in pattern detection” Artificial intelligence (AI) has been ever present in the technical... 

6 Nov

3 Ways Sports OTTs Can Drive Engagement with Out-of-Playback Data

Sports streaming is moving online, there’s no denying it. With announcements this year of B/R Live, LaLigaTV and GolfTV to name just a few, it is clear that the way in which users consume sporting content has evolved to become more dynamic and on-demand. At the start of this year, it was announced... 

26 Oct

NPAW’s Jonathan Shields on the importance of data

Last month at IBC 2018 in Amsterdam, Jonathan Shields, our VP of sales in North America, Australia, New Zealand Uk and Ireland, sat down with the exhibition to discuss our product and why data is so important in the current landscape of online media companies.  For video companies looking to grow,... 

15 Oct

This is how industry leaders are minimizing user churn

  The benefits of focusing on customer retention aren’t solely to do with cost. As a returning customer, they are in many ways an ambassador for your product – able to talk about it, promote it and share it with others. The longer a customer stays with you, the more loyal they become to... 

26 Sep

3 WINNERS AND 2 LOSERS FROM IBC 2018

Year-on-year, the International Broadcasting Convention (IBC) raises the bar for video companies, big and small. In addition to the latest innovation in technology, IBC marks a point in the year where competitors will come together and display the latest trends in the digital space. IBC presents itself... 

19 Sep

More and More Video Companies Are Offering a Hybrid Ad-and-Subscription Model, Here’s Why

The shifting dynamic of OTT, Telcos and traditional broadcasters makes the landscape of delivering video content an unpredictable beast. Consumers have moved away from the bloated Pay TV model involving heavy monthly fees and minimum stay contracts in favor of flexible and personalized OTT services,... 

19 Aug

Understanding your users: Beyond demographics

The total number of customers has always been the signifier of what makes a company successful – the one statistic that you’ll mention when promoting your product, I’m sure. This statistic is still very important. However, subscription-based software companies have grown since the mid-1990s... 

5 Jul