Academy blog

Homegrown Content: How to succeed in Asia’s competitive OTT market

While the war between OTTs in the West continues, there is a battle of equal size going back and forth in the East. However, while success in the West may come from mass-marketing, content stuffing and battling with Quality of Experience (QoE) issues, how to succeed in Asia’s competitive OTT market... 

23 May

Here is exactly how much poor streaming QoE impacts video revenue.

For video businesses looking to grow in a dynamic and unpredictable landscape, return on investment is key. Whether you’re an SVOD, AVOD or TVOD, top-tier user experience sustains success. When you’re consuming video content, there’s nothing that will make you click away sooner than... 

10 May

Introducing… The Errors Dashboard

We stated in a blog post earlier this year that platform errors are one of the most important KPIs to track, and represent much deeper platform issues. Now, we’re happy to announce the Errors Dashboard. Joining our list of pre-defined dashboards which have been designed with our customers’... 

25 Apr

In and out of Las Vegas – What happened during NAB

The NAB Show is inarguably the biggest week of the year for broadcasters, streaming services and leaders in technology. With The International Market for Content Development and Distribution (MIPTV) occurring during the same week, the leaders of innovation will shape the future of the industry. With... 

16 Apr

Video Analytics for Telcos: Behind Strategic Bundling and OTT Partnerships with Josep Mitja

“Video is the vehicle for telco growth,” stated Huawei after releasing a duo of white papers at Mobile World Congress in partnership with IHS. These white papers discovered an 8% growth in revenue produced by telco subscribers with video packages. This outperforms the 1.4% growth that telcos... 

27 Mar

Customer Acquisition and Retention for SVODS: How Is The User Journey Really Like? [INFOGRAPHIC]

Customer acquisition is a priority for 89% of SaaS companies. Customer retention is a priority for 59% of companies and upselling is a priority for 46%. There are many ways to grow your video service. Netflix has stated that they pay roughly $170US for each customer they acquire. This means the average... 

19 Mar

How Our Quality Assurance Process Guarantees The Most Reliable Data

The integration process for YOUBORA Suite is a rigorous and in-depth process which guarantees the most reliable data on the market.   When you subscribe to a video service like the Adobe Suite or Microsoft Office, it’s first necessary to download the software and install it onto your computer.... 

7 Mar