Welcome to our blog

esports
Hot to Watch in 2017: ESports Revolution

These days, it seems that is there’s a game to play, there’s a new game to watch. ESports, or competitive video gaming, has been taking the world by storm - expected to morph into a billion-dollar-plus industry between 2017 and 2019. The flames were stoked...

unleashing BI
Unleashing the Power of BI

What should an SVOD provider look for in a business intelligence (BI) platform, and just what is business intelligence? Today, we’ll lay down the facts surrounding BI, how an SVOD provider can benefit from video business intelligence (VBI), and provide some specific scenarios where employing...

tv_connect award
YOUBORA Shortlisted for TV Connect Award

The TV Connect trade show is next week in London, and we are looking forward to another assembly of the video and peripheral industries. Every year at the show, the TV Connect Awards are announced, and this year we are proud to announce that YOUBORA,...

Online Video Trends – NPAWering Online Video #12

In this week’s installment to our series, NPAWering Online Video, we join NPAW data scientist Hjortur Jonasson for a look into some patterns we’ve been noticing in the vast quantities of data analyzed by the YOUBORA platform. When you collect as much data as we...

Netflix Hastings MWC Mobile World Congress
Insights from Netflix at #MWC17

And so another Mobile World Congress comes and goes, and what a show it was this year! It is always an honor attend this event which annually transforms our home city into the world’s premier mobile mecca. Delivering one of the 2017 keynote speeches was...

data driven ad optmization
Data Driven Ad Optimization

Online market research aggregator eMarketer predicts the amount of money spent on online video advertising will grow 19.2% in 2017, outpacing the growth in traditional television advertising by nearly 16%. According to a survey by research firm Advertiser Perceptions in 2015, 38% of U.S. marketers...

MWC 2017 NPAW business intelligence for video
Mobile World Congress 2017 – Barcelona

With CES 2017 having kicked off the year with so many fantastic new products,  we look forward to this year's Mobile World Congress. Ounce again organized in our hometown, we are eager to welcome you in our booth in the Spanish Pavillion (CS60 & CS73, Booth 37). We...

super bowl LI
An Online Video Breakdown of Super Bowl LI

For fans of American Football, this past Sunday was a holy day. Super Bowl LI (51), the annual championship for the sport, matched the New England Patriots and the Atlanta Falcons. There’s something for everybody - a great game, forward thinking ads, and a half...