Academy blog

Customer Acquisition and Retention for SVODS: The User Journey [INFOGRAPHIC]

Customer acquisition is a priority for 89% of SaaS companies. Customer retention is a priority for 59% of companies and upselling is a priority for 46%. There are many ways to grow your video service. Netflix has stated that they pay roughly $170US for each customer they acquire. This means the average... 

19 Mar

How Our Quality Assurance Process Guarantees The Most Reliable Data

The integration process for YOUBORA Suite is a rigorous and in-depth process which guarantees the most reliable data on the market.   When you subscribe to a video service like the Adobe Suite or Microsoft Office, it’s first necessary to download the software and install it onto your computer.... 

7 Mar

3 reasons your business should be looking at platform errors first to reduce user churn

When large video services look at user retention, they look at QoE and the lifetime of their users. But before investigating buffering and join times, they should be looking at the first hurdle – errors on their platform and what they mean. QoE is a priority for any video business competing for... 

28 Feb

WE HAVE ENTIRELY REBUILT OUR INTELLIGENT ALERTS SYSTEM, HERE’S WHY

NPAW are firm believers in the capability of real-time alerts for telco and OTT video services. Our intelligent alerts system has always been a lifeline for our customers and so our product team decided to see how powerful we could make it.   At IBC, in September of 2018, we announced our new offering,... 

27 Feb

If Cord-Cutters Really Are Changing Their Minds, OTTs Must Invest In Data

The evolution of the OTT landscape has laid down a blueprint for broadcasters to emulate, customize and diversify. With the market being penetrated by many Pay TV video companies and facing fierce competition for screen time from video games, it is becoming a survival of the fittest where only those... 

5 Feb

What’s to come in 2019 with NPAW CEO, Ferran Gutierrez

60% growth in revenue, 40% growth in headcount and a 100% improvement in productivity. Following on from one of the most successful years in the history of NPAW, CEO Ferran Gutierrez goes into detail to define how the team crafted a winning formula and where YOUBORA Suite is headed in 2019. Coming into... 

10 Jan

Behind YOUBORA Suite: In discussion with VP of Product, Lucas Bernat Miralles

It has been an incredible year for NPAW. Our headcount has grown exponentially, we’ve expanded our list of excellent customers, began new partnerships with exciting companies and just about settled into our new office by the beach. With all the achievements this year comes many lessons as well,... 

21 Dec