Academy blog

Data Driven Ad Optimization

Online market research aggregator eMarketer predicts the amount of money spent on online video advertising will grow 19.2% in 2017, outpacing the growth in traditional television advertising by nearly 16%. According to a survey by research firm Advertiser Perceptions in 2015, 38% of U.S. marketers considered... 

23 Feb

Mobile World Congress 2017 – Barcelona

With CES 2017 having kicked off the year with so many fantastic new products,  we look forward to this year’s Mobile World Congress. Ounce again organized in our hometown, we are eager to welcome you in our booth in the Spanish Pavillion (CS60 & CS73, Booth 37). We are excited to display... 

16 Feb

An Online Video Breakdown of Super Bowl LI

For fans of American Football, this past Sunday was a holy day. Super Bowl LI (51), the annual championship for the sport, matched the New England Patriots and the Atlanta Falcons. There’s something for everybody – a great game, forward thinking ads, and a half time show (this year featuring... 

10 Feb

Multi CDN Strategy – NPAWering Online Video #11

What is a multi CDN strategy? Well, let’s say you are a video file trying to get to your destination – the user – on a busy road. This path may be a good way to get home, but it is slowed by horrible traffic. Fortunately, there are other roads which are not as full of traffic which can... 

7 Feb

Hot to Watch in 2017: 360 VR

The gears of commerce never stop turning, and nowhere was that more evident than at this year’s Consumer Electronics Show (CES) in Las Vegas, Nevada. A lot of interesting technologies were showcased  such as Alexa but for content providers one stood apart: a viable camera for 360 VR. When Worlds... 

1 Feb

NPAW at the Streaming Video Alliance Webinar

About two weeks ago, our Vice President for Product Alberto Gomez joined a team of panelists for an industry roundtable sponsored by The Streaming Video Alliance (SVA). NPAW is a proud member of the SVA, happy to be working as part of their Quality of Experience (QoE) working group. The subject of the... 

1 Feb

Improving VR experiences with video analytics & business intelligence

VR is on the rise, and 2017 is definitely the year where we will start seeing VR headsets and 360 video gain a larger portion of our leisure time. Many interesting initiatives have been launched by companies such as NextVR, VokeVR, LiveLike, in cooperation with distribution rights owners such as Sky,... 

31 Jan