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80% of all consumer Internet traffic will be video by 2019

According to a report released by CISCO, 80% of all consumer Internet traffic in 2019 will be from consumer video traffic. This is up from 64% in 2014 which is a rise of 16% in 5 years. This may be due to a number of...

How is video streaming important to online advertising?

Online streaming has become exceptionally popular and is reflected by the increasing number in advertising companies who now stream their content online. Comscore has announced that 191 million Americans watched online content via a desktop computer in April 2015  which has led many organizations to...

Announcing a new partnership to deliver TV-quality video experiences online

We are excited to announce that we have partnered with LeaseWeb to help broadcasters optimize their IT infrastructure configuration and improve customer engagement. This collaboration combines NPAW's YOUBORA Analytics Quality-of-Service (QoS) data with LeaseWeb CDN platform, customer portal and API solutions. The integration allows LeaseWeb...

High churn rates for many OTT video subscriber services

According to a report from Parks Associates, many OTT video subscriber services suffer from high churn rates. Statistics show that 4% of US broadband households have cancelled their Netflix service in the last year whereas 7% of Hulu customers have done the same. This also...

Come and say “Hallo” to us at IBC 2015 in Amsterdam!

IBC 2015 is right around the corner and we are excited to announce that we are attending. We will be exhibiting at the RAI Conference Center from the 11th to the 15th of September. If you want to learn more about how to monitor and optimize your online...

GfK: Streaming Video Third Most Popular Online Activity

A recent study released by GfK has announced that streaming video is the third most popular online activity after social networking and online shopping. In an age where internet speeds are getting faster and faster these findings are hardly surprising. Watching video online allows the user...

How to make the most out of Big Data in the online video world

Big Data is a popular term nowadays but what exactly does it mean? This phrase refers to the growing amount of data in the world which arrives from an array of sources including sensors measuring the climate in a city, digital pictures and videos, or...

NPAW joins media experts at Brightcove Play 2015

We are very happy to be part of Brightcove Play 2015 as sponsors and speakers. This global meeting of Brightcove’s customers, partners and friends will take place from 4th – 5th May at the Intercontinental Hotel in Boston. This year’s event not only brings together partners and...

NICE PEOPLE AT WORK expands its executive team!

Alberto Gómez joins NPAW’s team as VP of Product Management We are pleased to announce the addition of a new member to the NPAW family. Alberto Gómez, as VP of Product Management. We are excited to bring onboard an expert such as Alberto to our team. Alberto...