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Renata Iuhos on January 17th 2020

Most Recent Posts

The Return of Blockbuster and the Future of Online Movies

As more and more of the world’s services head online, businesses established before the internet era will, sooner or later, have to adapt their business model to survive. This article will look at what the rise, fall, and rise of Blockbuster can teach us about business and the future of movie consumption. In... 

18 Feb

The History of Video Advertising Measurement

The Super Bowl ads for 2020 were watched by an estimated 100 million people and cost $5.6 million per 30 seconds. The ads for the first Super Bowl (1966) cost $42,500. The biggest difference is not in the dollars and eyeballs, but in the context of the Super Bowl as an video advertising event. Although... 

13 Feb

The Video Metrics Live Online Casinos Need to be Measuring

Thanks to the increasing digitization of society, improved trust in online betting services, and slowly relaxing legal statuses worldwide, the¬† online gambling industry is booming.¬†According to Statista, the online betting industry as a whole is expected to grow from a 2017 market valuation of $45.8... 

4 Feb